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Please note this course is no longer approved for California acupuncture CEUs.
If you need live California acupuncture CEUs, check out our upcoming live webinars and for on-demand distance courses approved by California, please visit our CAB approval page.
We chose not to renew this course for California Acupuncture CEUs. However, this course is approved by other CEU regulatory bodies. Please check our approved by tab for approval details.
Almost every practice, from new to established, needs a supply of new patients. Who are they, where are they, and what are the best strategies to attract them to your practice?
Introduction / Overview
What stops patients from joining your practice? Introduce the concept of The River. Model overview.
The New Patient Attraction Model
A model for becoming the go-to professional, and getting patients across The River:
- Create Expert Status: Learn three key elements of expert status: Visibility, Focus, and Education
- Use Stepping Stones: First Dates. Offering a low-risk first step to prospective patients.
- Build Bridges: From Dating to Relationships. How to build referral relationships comfortably and successfully.
Jumping the Line: Simple Steps to Buying a Practice
Buying an existing practice is the single fastest way to fill your schedule. It’s easier than you think—here’s how to find, assess, and purchase a practice.
Five Simple Actions
- Five practical steps practitioners can take today to begin attracting patients.
Objectives
- Develop a long-term career strategy for attracting new patients
- Understand the main sources of new patients, and their pros and cons
- Discover the value of, and strategies for, buying an existing practice
- Best practices/strategies for finding new patients in each category
- To niche or not to niche
My goal is to help as many CAM and integrative health professionals as possible find success in their practices. Whether you’re a TCM practitioner, a chiropractor, an acupuncturist, a massage therapist, or a naturopath (to name a few), we think you’ll find some great content here to help you grow your practice and keep your life in balance.
What’s success? For us it’s a combination of wealth, health, work-life balance, and being able to do what you love without burning out. We think the best way to help the complementary, alternative and holistic health care industry is to make sure its patients and its practitioners get better every day.
The great irony of the CAM professions is that almost no one sets out to be in business, but almost everyone has to be in order to find success. My goal is to level that playing field.
DAN CLEMENTS writes and speaks on health, business, and lifestyle design.
He is the author of The Practitioner's Journey as well as The sabbatical book Escape 101, which has appeared such places as The Wall Street Journal, Success Magazine, and The Miami Herald.
